The future of mobile marketing relies on personalized campaigns. The more you get to know your users and target them according to specific parameters, like their demographics, in app behavior and location, the quicker the correct marketing and advertising will grab attention in the busy world of a constant barrage of advertising coming at them in the market place.
Location based campaigns are especially relevant for entrepreneurs and small business owners, because these campaigns are capable of delivering informative messages at the right time and place, with a personal touch!
Among the strategies mobile marketers can use to target users is proximity marketing based on the use of Bluetooth Beacon devices. This is now becoming more and more popular. Beacons are proving crucial to help us with direct response marketing. They are tying the offline market place into the online market place in a really cool way. Enjoy your visit with us today as we provide you with the best proximity marketing solutions and education on the planet.